ALL GROWN UP
With our snacks now in Sainsbury's and Tesco, we'd sort of, almost, made it. Time for some soul searching: what's it all about? Well, pub snacks was never going to be about private jets, immense power and personal wealth - if it was, we'd have picked a different line of work. We just want a nice life with good snacks in the mix. So we became a certified B Corp, which writes that into the company's legal framework. We're now legally required to weigh up our impact on people and the planet, not just profit. Even if some massive multinational swooped in and bought Serious Pig, being A Nice Company isn't optional. It's in the rules.