George here, founder of Serious Pig. A few years ago I had a light bulb moment in my favourite pub (the home of great ideas!) and realised that craft beer needed craft snacks.

So I set out to elevate savoury snacking with an innovative range committed to innovation, natural ingredients, sustainability and most of all; big flavour!

Serious Pig is proud to be community owned by nearly 4,000 shareholders. This community is at the heart of what we do and love to listen to their snack suggestions. We also welcome input from our customers too so don’t hesitate to contact us if you think you can help us elevate snacking even further.