…IT STARTS DOWN THE PUB.
A few years ago, while enjoying craft beers at his local pub, our founder, George Rice, realised that pub snacks needed love to stand up to the bold flavours of new-wave craft brewers.
That night left George hungry for a true taste experience, sparking a quest to find the finest ingredients and craft the tastiest snacks. Because when it comes to flavour, you need great produce.
And so, Serious Pig was born, starting with our debut snack, Snackalami. Made from outdoor-reared British pork, in collaboration with pioneering Kentish farmers, the Snackalami embodied our mission: to make savoury snacking with real taste.
Over the last decade, our range has expanded to include a variety of savoury delights, and our community of producers has grown too, without whom these incredible flavours wouldn’t be possible.
In our journey to create exceptional snacks, we’ve always aimed to do more than just make great products, we want to make a positive impact. That’s why we’re proud to be on the path to becoming a certified B Corporation, committed to the highest standards of social and environmental performance, accountability, and transparency.
From the local pub to scouring the globe, George’s foodie calling has put us on the map, providing the best nibbles to elevate life’s best moments.
Whether it’s gifting flavour or sharing a drink with a friend, we’re here to help you savour every moment. Bringing serious snacks to foodies everywhere is what makes us happy.
