Great drinks need serious snacks.

Inspiration Strikes!

Born in the pub

Back in 2009, two friends were sat in their favourite pub lamenting the lack of interesting snacks on offer. They decided something should be done about it. It was then on that very spot that they invented 'Snacking Salami', our first snack.

2009

Tastings, sniffings...

Experimentation

Our team grew and so did our snack range. We developed a much loved but short-lived snack called 'Snackling', which was pieces of pork crackling and dried apple together in a bag. People were mad for it, but it was too blimmin' difficult to make and so the search for the Next Big Thing continued.

2012

Very serious snack research
A bag of Serious Pig Snackingham Classic outdoor reared British pork snacks, in a black resealable pouch with a cream-colored band and product photo on a white background.

2021

2025,2026 & beyond

2024

Booths
Yoll
Sainsbury's
B Corp
Don't do bad stuff

ALL GROWN UP

With our snacks now in Sainsbury's and Tesco, we'd sort of, almost, made it. Time for some soul searching: what's it all about? Well, pub snacks was never going to be about private jets, immense power and personal wealth - if it was, we'd have picked a different line of work. We just want a nice life with good snacks in the mix. So we became a certified B Corp, which writes that into the company's legal framework. We're now legally required to weigh up our impact on people and the planet, not just profit. Even if some massive multinational swooped in and bought Serious Pig, being A Nice Company isn't optional. It's in the rules.

B Corp certified

New HQ, new products, and one goal: become the UK's favourite premium pub snack.
A man holds a gift box filled with snacks and drinks in front of a decorated Christmas tree. The box contains bags of Snacknag Cheese, Pickles, and Spaghetti, along with cans of Rhinowolf Los Angeles and Jaipur.
Pub comes to you

Pub In The Post

We started pairing our growing snack range with favourite beers and posting them to Club Seriously members to get them through lockdown. We called it Pub in the Post. They've since become a massive success in their own right as gifts.

2015

Pub in the Post
We struck gold!

The Breakthrough

We discovered that you can bake cheese, turning it into a crunchy snack that you can carry around in your pocket. At the time our founder George could be found wandering around Peckham, punching the air, telling anyone he bumped into that he'd 'struck crunchy gold'.
Inspiration Strikes!

Born in the pub

Back in 2009, two friends were sat in their favourite pub lamenting the lack of interesting snacks on offer. They decided something should be done about it. It was then on that very spot that they invented 'Snacking Salami', our first snack.

2009

Very serious snack research

A bag of Serious Pig Snackingham Classic outdoor reared British pork snacks, in a black resealable pouch with a cream-colored band and product photo on a white background.

2012

Tastings, sniffings...

Experimentation

Our team grew and so did our snack range. We developed a much loved but short-lived snack called 'Snackling', which was pieces of pork crackling and dried apple together in a bag. People were mad for it, but it was too blimmin' difficult to make and so the search for the Next Big Thing continued.

2015

We struck gold!

The Breakthrough

We discovered that you can bake cheese, turning it into a crunchy snack that you can carry around in your pocket. At the time our founder George could be found wandering around Peckham, punching the air, telling anyone he bumped into that he'd 'struck crunchy gold'.
Pub in the Post

2021

2019 era
Pub comes to you

Pub In The Post

We started pairing our growing snack range with favourite beers and posting them to Club Seriously members to get them through lockdown. We called it Pub in the Post. They've since become a massive success in their own right as gifts.

2024

2024 era
Don't do bad stuff

ALL GROWN UP

With our snacks now in Sainsbury's and Tesco, we'd sort of, almost, made it. Time for some soul searching: what's it all about? Well, pub snacks was never going to be about private jets, immense power and personal wealth - if it was, we'd have picked a different line of work. We just want a nice life with good snacks in the mix. So we became a certified B Corp, which writes that into the company's legal framework. We're now legally required to weigh up our impact on people and the planet, not just profit. Even if some massive multinational swooped in and bought Serious Pig, being A Nice Company isn't optional. It's in the rules.
Tesco
Booths
Yoll
Sainsbury's

2025,2026 & beyond

B Corp certified

New HQ, new products, and one goal: become the UK's favourite premium pub snack.

If we're honest, most of our snacks weren't our idea. Pickles, olives, potato crisps, even baked cheese - these are simple ideas that have been around for hundreds of years. So rather than mess with the formula, we just make them with superior ingredients. That's the magic.

Serious Pig mascot

We're a B Corp

Here's what that actually means

We've changed the rules that govern Serious Pig, so our directors are legally required to weigh up the impact of their decisions on our people, our suppliers and the planet - not just on profit.

1. Small Acts For A Big Impact

We're not going to save the planet's environment with pub snacks. But we can run a snack company properly, and it turns out lots of small acts add up. In 2025 we became a certified B Corp with a score of 84.

The standards are getting harder. Our old goal was packaging you could recycle at home by 2030. That's still happening, but it's no longer enough - recyclable isn't as good for the planet as using less new plastic in the first place. So by 2028 we're cutting the total amount of virgin plastic we use, even though we're growing, which means a lot of change very quickly. And we're not stopping there we will aim for no virgin plastic at all by 2030.

This page is the honest version of how we're getting on: the progress, and the bits we haven't cracked yet.

2. Supporting Communities

Since 2024 we've partnered with City Harvest, a charity fighting food poverty in London, funding their work with an annual donation. In 2025 that paid for 24,800 free meals for hungry Londoners, up from over 10,000 in our first year. Surplus stock goes to them too, rather than in the bin: in 2025 that was 3 tonnes redirected to people in need, or 100% of the food waste we generated.

3. Responsible Alcohol Sales

Some of our gift boxes contain beer, and we take that seriously. Every alcohol order requires age verification before it reaches the customer, and we only sell to those legally old enough to enjoy it. Our snacks are designed to be savoured alongside a drink, not to encourage drinking more of them - a good beer and a good snack is about quality, not quantity.

4. Our Impact Report

We publish an Impact Report - a warts-and-all account of how we're doing against our B Corp commitments. The 2025 edition covers up to 4.8 tonnes of plastic kept out of landfill, 24,800 meals funded with City Harvest, and the honest admission that our hero product, Snacking Cheese, still isn't in recyclable packaging (we're working on it).

5. The 2030 Packaging Pledge

Snack packaging is mostly landfill in waiting, and we're not okay with that. So we've pledged that all Serious Pig packaging will be recyclable at home by 2030. In 2025 we moved Snacking Pickles into kerbside-recyclable material, taking us from 24.9% to 44.3% of our packaging [by weight], and keeping up to 4.8 tonnes of plastic out of landfill (assuming you all do your bit and recycle - no pressure). Next up is the big one: Snacking Cheese, which means overhauling packing machinery, not just swapping film.

Recyclable isn't the finish line, though. From 2027 more councils will collect film, which helps, but it doesn't change how much new plastic goes into the world in the first place. So we're cutting that too.

6. Our Commitment to Animal Welfare

The pork in our charcuterie comes from outdoor-reared British pigs, raised on selected farms in Kent by people who care how it's done. Higher-welfare farming costs more and we think it's worth every penny - happier pigs, better meat, better snacks. Our Snackingham and Snackalami are then made by hand by our charcuterier in Essex, using traditional methods rather than industrial shortcuts.

Our Snacking Cheese is made with Italian milk from Granlatte, the farming cooperative behind Granarolo, which runs a monitored animal welfare programme across its member farms and reports on it annually. We survey our suppliers on welfare every year, and we've walked away from one that didn't meet the mark.